SMS Marketing – What Are The Benefits

SMS Marketing – What Are The Benefits

When it comes to developing a marketing strategy, SMS comes hesitatingly at the bottom of the must-follow list. It is because, in this era of messaging apps, no one takes SMS seriously anymore. Yet, the SMS marketing services in Kolkata will give you a different story. Unlike radio, SMS is not going downhill anytime soon. There is still a need for SMS as it is an amazingly powerful marketing tool. So, what are the benefits of SMS marketing? What can you expect from bulk SMS marketing in Kolkata? Let’s have a quick look.

Direct Message

SMS, even though branded as an old-fashioned channel, has a direct approach. You don’t have to go through any third-party channel when you are sending an SMS to someone. If you delve deeper into the matter, you will see that SMS has a great readability rate. Once received, people usually read it quickly. For this reason, marketers include bulk SMS services in their marketing strategy.

Device Friendly

The SMS marketing services in Kolkata use SMS to capture the large-scale market. Study shows that a wide number of people, the elderly mostly, use traditional button phones. WhatsApp marketing will not help you reach these people. However, you can send SMS to any phone device. Even the oldest button phones have SMS compatibility. So, you can reach out to them by using a bulk SMS service.

Great for Surveys

If you are looking for feedback or want more information about your targeted customers, nothing will work better than SMS. People tend to trust SMS and usually participate in the surveys. Therefore, if you are looking for a wide reach for your survey, if you want a large participant, you cannot ignore SMS services. Any company with expertise in bulk SMS marketing in Kolkata will explain this to you in a better way.


Cost is an essential part of any marketing strategy. As a marketer, your job is to look after low costing. For this reason, the SMS service stands out. It does not take a lot of money to send SMS. Bulk SMS packages come at a low cost. You can get one to send thousands of messages. Therefore, if you are looking for a cost-effective marketing tool, SMS is the one for you. SMS services are the perfect pick for startups.

Wide Customer Demography

If you are looking for wide customer demography, SMS service will be the best one for you. Because of the wide mobile compatibility, it gives you the luxury of reaching people from the rural side as well. People who may not be able to afford smartphones can still get SMS on their cheaper phones.

Quick Delivery

So, you are looking for a tool that gets quickly delivered to the recipient? If so, SMS is the best tool for you. It does not take a long time to get delivered. Once you have sent an SMS, it reaches the target without delay. Fast delivery is one of the key benefits of SMS service.

Lastly, look for a reputed SMS service company that will offer you the right kind of service.

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